To leverage PRUSA's sponsorship of the Bourbon and Beyond Music Festival, Origin created this multibrand omni-channel program featuring a sweepstakes giveaway to experience the festival from custom glamping tents on the festival grounds- a perfect combination of music, bourbon and the outdoorsy spirit. The Origin team executed the lifestyle-based shoot, temporarily transforming a nearby farm field into a luxury glamping retreat.

The program was topped off with a WOW display that grabbed consumer attention at retail.