When Gallo acquired this brand in 2022, Origin helped launch the brand to Gallo’s sales organization and distributor partners and prepared the ad campaign and POS to help it get off to a great start.

All launch materials centered on the adorable mascot, Javi, the bulldog. We even traveled to Tequila, Mexico to shoot a spot featuring Javi trotting through the agave fields.

Origin also designed the Javi’s multi-pack packaging, ensuring that the brand benefits and RTBs stood out on shelf.