To boost Deschutes Brewery’s Fresh Squeezed IPA during the 2024 fall and holiday season, we positioned the brand as “The Official Beer of Pizza.” The program offered consumers a chance to win a Solo Stove Pizza Oven.

We built out a full suite of POS materials, from custom photography to illustrated logos, creating a cohesive look across displays. This campaign rolled out in both on- and off-premise, including activations with select national accounts, reinforcing Deschutes as the perfect pairing for every pizza night.