Brothership Irish American Whiskey
Connacht had the groundbreaking idea of creating a unique spirit from both Irish and American whiskeys. Origin was tasked with developing the brand from the ground up. In creating the brand story and name, we wanted to appeal to the huge number of Americans who trace family roots back to Ireland. The Brothership was an actual ship that carried immigrants from Ireland to Philadelphia, so we centered the brand on this important vessel. Origin developed the name, package design and label, including its original illustration. We also developed the brand story.