To keep High Noon front and center at retail, we launched a series of seasonal variety packs designed to capture prime floor space and keep customers coming back all year round. Each pack has its own theme, tailored to fit the vibe of the season and resonate with High Noon's fans.

From our Tailgate Variety Pack for fall game days to the Snow Bird Pack that brings a touch of sunshine to winter, each release offers something fresh and exciting. The lineup includes summer-ready packs, a Tequila Pack for adventurous sippers, a Barstool Sports Pack to boost brand collaborations, and even a Tea Variety Pack to shake things up. Every season, we introduce a new twist, keeping the brand relevant and top-of-mind for consumers, while helping retailers fill their floors with something eye-catching and timely.

Our strategy keeps High Noon visible, exciting, and impossible to miss—season after season, pack after pack.