Break Up With Cake came to us as they prepared to launch, with a big vision and a crowded category ahead of them. Protein bars tend to blend together with the same claims, same safe design, and same serious tone. We saw an opportunity to be different.

We created packaging that leaned fully into the brand’s personality: bold color, confident type, and messaging that felt playful without losing credibility. Every detail was considered to help the brand show up strong from day one and stand out on shelf and online.

The result is a look that feels fresh, self-assured, and impossible to confuse with anything else in the aisle; exactly how a new brand should enter the market.