VMC Tequila Cocktails

To support retail efforts throughout 2026, Origin developed a full suite of POS elements for VMC using the brand’s newly established visual guide. Each piece leveraged the updated color palette, imagery of Canelo and graphic system to strengthen brand recognition and improve shopability.

By translating the refreshed identity into assets for the retail space, Origin equipped VMC with a cohesive toolkit that elevates visibility and supports seamless execution across all trade channels.