For Summer 2025, Ritual Zero Proof partnered with Origin to bring a fully integrated retail program to life, from concept through execution.

We developed the seasonal campaign idea and translated it into a cohesive in-store experience. Our team designed the full suite of point-of-sale materials, ensuring strong visibility and clear storytelling at retail.

To anchor the creative, we produced and shot original photography featuring models in a vibrant, summer cocktail setting. The imagery captured connection, celebration, and the Ritual proposition in an authentic, lifestyle-driven way, and became the foundation across POS and promotional assets.

We also worked closely with the sweepstakes vendor to integrate a consumer promotion into the program, aligning on mechanics and creative to ensure a seamless retail rollout.

The result was a cohesive, launch-ready summer campaign that helped Ritual show up with clarity and impact in store.