Driving High Noon Hard Seltzer’s Success Across Channels

Origin has been a proud partner of High Noon Hard Seltzer since its inception, playing a pivotal role in crafting the inaugural advertising campaign. We meticulously manage every aspect of retail Point of Sale, Limited Time Offer packaging, and programming collaborations with Dave Portnoy and Barstool Sports.

Beyond these core responsibilities for High Noon, Origin also:


• Develops dynamic sales presentations and videos
• Tailors programming for major retailers such as Total Wine and Walmart
• Creates digital assets for social media
• Builds brand playbooks
• Designs PDP images
• Handles all OOH production


We ensure a cohesive and impactful brand presence across all platforms.

Our dedication to excellence earned us an Omnichannel Marketing Award from P2PI for our summer lenticular sunglass display. Gallo’s research confirmed its strong, measurable impact on same-store sales, further showcasing the effectiveness of our collaborative efforts.

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