Campo Viejo Spring Custom Labels

Spring is full of occasions that call for wine (Mother's Day, Father's Day, College Graduations, Weddings, Showers, etc.). Origin helped Campo Viejo launch a custom label program that allows consumers to tailor their wine gift directly to their recipient, with personalization, an inside joke, or any other custom message. Each year for the past 3 years, Origin has designed 6 unique and festive customizable labels and created a full POS program to communicate the offer.