Ballyhoo Irish Whiskey

In designing this package, the Origin team chose a name and bottle that were approachable yet contained premium cues. “Ballyhoo” (inspired by an Irish battle cry) is fun and easy to remember and pronounce, leading to an easy bar call. The bottle is emblazoned with oversize graphic type, metallic embossing and black-on-black textural contrasts, harking to the bold exuberance of the Irish liquid it contains.