Origin Agency
The Wellspring of Creativity
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LaCroix Fizz n Fit

LaCroix research shows that it takes a few tries for consumers to give up sugary or diet beverages and train their palates to make the switch to healthier (less sweet) sparkling water. LaCroix Fizz n Fit encouraged consumers to kick the soda habit over a 30-day period, track their sparkling water intake and invite their friends to join them in their health journey. This annual consumer program is an opportunity to win prizes and interact with this leading lifestyle brand.

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 Origin shot and edited the suite of photo assets for the contest website, Instagram, Facebook, as well as designed the Fizz N Fit logo and accompanying website.

Origin shot and edited the suite of photo assets for the contest website, Instagram, Facebook, as well as designed the Fizz N Fit logo and accompanying website.

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