Origin Agency
The Wellspring of Creativity
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Campo Viejo Day of the Dead

In 2016, PRUSA noticed a spike in Campo Viejo wine sales in Hispanic neighborhoods. So we did a localized test of a Día de los Muertos program in California that year. It was so successful that we’ve since expanded it to a national focus program for the brand.

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 Origin developed colorful, disruptive retail display pieces and a three-dimensional bottle stopper on-pack that created energy and curiosity around the brand, as well as a suite of on-premise elements for accounts hosting Día de los Muertos events.

Origin developed colorful, disruptive retail display pieces and a three-dimensional bottle stopper on-pack that created energy and curiosity around the brand, as well as a suite of on-premise elements for accounts hosting Día de los Muertos events.

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