Origin Agency
The Wellspring of Creativity
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Brothership Blended Whiskey

Connacht had the groundbreaking idea of creating a unique spirit from both Irish and American whiskeys. Origin was tasked with developing the brand from the ground up. In creating the brand story and name, we wanted to appeal to the huge number of Americans who trace family roots back to Ireland. The Brothership was an actual ship that carried immigrants from Ireland to Philadelphia, so we started with its story.

 Our team also designed and illustrated the distinctive label, featuring the stamp-edged label, as well as the deco capsule that features Irish and American symbols. We also provided creative direction and sourcing expertise to ensure that the labels along with the custom-colored glass came together to show one unified brand pack.

Our team also designed and illustrated the distinctive label, featuring the stamp-edged label, as well as the deco capsule that features Irish and American symbols. We also provided creative direction and sourcing expertise to ensure that the labels along with the custom-colored glass came together to show one unified brand pack.

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