To celebrate 150 years, Gray’s Anatomy introduced a new 40th edition. Origin helped promote the new textbook to medical students by using dynamic photography illustrating hands-on learning. 

Origin developed a new look to capture Spa Shiki’s modern approach to wellness. It was then translated into collateral materials and billboard designs. 

The geometric style Frank Lloyd Wright incorporated into his architecture was reflected in the website we designed for the Beth Sholom Synagogue Preservation Foundation. This National Historic Landmark was the only synagogue designed by Wright. www.bethsholompreservation.org

Origin created the identity and CD/DVD packaging for Juno Baby, a company where original songs stimulate early education and music appreciation. 

Origin worked with Atlantico, a small batch super-premioum rum, to create all of their merchandising materials and to refine the brand story and handle all brand photography.

Origin developed a summer program for X-Rated Fusion Liqueur that pulled off the tricky task of combining its sexy brand essence with functional consumer benefits, promoting simple summer cocktails through a “Summer Au Naturel” positioning. www.xratedfusion.com

VeeV has developed a strong market position by becoming the world’s first certified carbon neutral spirits company. We helped VeeV capitalize on the this message for April, which is officially designated as Earth Month. All materials needed to be produced using environmentally sustainable methods.

Plaster hands by Areaware. Photography by Brian Cummings.

The motivating force behind this brand’s launch: bring a unique brand into a crowded category and differentiate it through a modern Eastern European design sensibility.

The primary goal: gain a presence for the brand in elite nightclubs and restaurant accounts, where traditional tactics aren’t welcome. This concept was taken from initial drawings to finished pieces.