Origin Agency helped SKYY capitalize on its “all natural” competitive advantage by developing the “Go Natural” program, complete with POS, partnerships and sweepstakes. By focusing on a luxurious form of eco-travel, we were able to communicate both the upscale style attribute of the brand and its all-natural credentials.
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Midori tapped Origin Agency to create a summer program that would make the brand more visible to 21-25 year old women (and gay men). Origin created the Melon-Aid program, combining appealing summer images with easy, refreshing cocktail recipes.
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We were tapped by Brookheart, a new online diamond merchant, to create an edgy ad campaign and website to help them stand out among established, conservative, stuffy competitors. www.johnnybrookheart.com
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Origin developed the brand identity, packaging, website and all brand communication materials for Codeblue Recovery Beverage. We helped identify the USP and create the brand story for this revolutionary new product. www.drinkcodeblue.com
Origin designed the identity, CD/DVD packaging, bus tour elements and website for Juno Baby, a company where original songs stimulate early education and music appreciation. www.junobaby.com
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The motivating force behind this brand’s launch: bring a unique brand into a crowded category and differentiate it through a modern Eastern European design sensibility.
Origin worked with the owners of Peptoboonsmal, a leading sire in the performing horse industry, to create a modern, appealing ad campaign and website for the horse. www.peptoboonsmal.com 
VeeV has developed a strong market position by becoming the world’s first certified carbon neutral spirits company. We helped VeeV capitalize on the this message for April, which is officially designated as Earth Month. All materials needed to be produced using environmentally sustainable methods.
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Origin developed a summer program for X-Rated Fusion Liqueur that pulled off the tricky task of combining its sexy brand essence with functional consumer benefits, promoting simple summer cocktails through a “Summer Au Naturel” positioning. www.xratedfusion.com
To celebrate 150 years, Gray’s Anatomy introduced a new 40th edition. Origin helped promote the new textbook to medical students by using dynamic photography illustrating hands-on learning.
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