Origin Agency helped SKYY push their 2010 Holiday promotion through an online party planner that gave users drink recipes, recommended party tips and shopping lists for a variety of party types and sizes. The party planner was promoted in-store as well, by using Microsoft Tag technology, allowing users to access the site from their smart phone simply by taking a photo of the Tag. By using new technology, we were able to grab the attention of early adopters and help push use of the SKYY site in-stores.