Origin Agency helped SKYY push their 2010 Holiday promotion through an online party planner that gave users drink recipes, recommended party tips and shopping lists for a variety of party types and sizes. The party planner was promoted in-store as well, by using Microsoft Tag technology, allowing users to access the site from their smart phone simply by taking a photo of the Tag. By using new technology, we were able to grab the attention of early adopters and help push use of the SKYY site in-stores.

Origin Agency helped SKYY capitalize on its “all natural” competitive advantage by developing the “Go Natural” program, complete with POS, partnerships and sweepstakes.  By focusing on a luxurious form of eco-travel, we were able to communicate both the upscale style attribute of the brand and its all-natural credentials.

Midori tapped Origin Agency to create a summer program that would make the brand more visible to 21-25 year old women (and gay men).  Origin created the Melon-Aid program, combining appealing summer images with easy, refreshing cocktail recipes.

Photography by Brian Cummings

We were tapped by Brookheart, a new online diamond merchant, to create an edgy ad campaign and website to help them stand out among established, conservative, stuffy competitors. www.johnnybrookheart.com

Photography by Brian Cummings

Origin developed the brand identity, packaging, website and all brand communication materials for Codeblue Recovery Beverage. We helped identify the USP and create the brand story for this revolutionary new product.  www.drinkcodeblue.com